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Do you treat your patents as a fence or a tollbooth? If you wish for your start-up technology company to obtain investment from or acquisition by a bigger player, you had better understand the difference.

Most start-up technology company entrepreneurs and CEO’s understand that patents can be key to establishing the value of a new business idea. Typically, entrepreneurs and CEO’s such as yourself will engage patent attorneys to build an IP portfolio that protects the start-up’s technology and products to the fullest extent possible. The motivation for this effort and expense is, of course, to to protect your start-up’s idea from use by others. As management of a start-up you may be seeking to build an ongoing business around the patented technology, but often the goal of building a solid patent portfolio is to make your business an attractive target for investment or acquisition by a larger company.

As an intellectual property and business strategist, I believe that such an inwardly focused patenting strategy is a misguided approach for companies that wish to obtain investment from or be acquired by larger companies. Why do I think this? Let me use a simple analogy.

Let’s say you have worked diligently for several months of weekends to get your yard perfect–and it is perfect. When you finish the yard, you realize that if someone walks on your lawn, perfection will be lost. So you put an expensive fence around your lawn–and it is the best expensive fence you can buy: a virtual masterpiece. But what good is the fence if no one wants to walk on your lawn anyway? You wasted all that money on the fence.

The great majority of patent seekers (including those at otherwise sophisticated large companies) believe that patents are best used to keep others off their “technology lawns”. As such, patents are generally focused inwardly–that is, on the patentee’s own technology or products. This is known as “defensive patenting”. Defensive patenting is a tried and true patent strategy, but it can be a poor choice for companies that wish to obtain investment from or be acquired by bigger players. Like the example above, if these bigger players have no interest in walking across your technology lawn, your defensive patent fence is a wasted expense.

So how does a technology start-up company such as yours get the attention of these big players? It is quite simple–by putting a patent fence around the big company’s technology lawn. When properly formulated and executed, this strategy (which is not surprisingly called “offensive patenting”) makes technology or products patented by your company an attractive target for a bigger player. Your company’s patent(s) will reduce or prevent the bigger player’s free movement in its desired business space. Such a savvy offensive patenting strategy effectively requires the bigger player to ask your start-up company for permission to play on its own technology lawn. Your start-up company can provide that permission in the form of a licensing of the patent(s) at issue or by sale of your company to the bigger player. Either way, the your start-up company is benefiting financially from this smart offensive patenting strategy.

Of course, if offensive patenting was easy, smart entrepreneurs and CEO’s such as yourself would already be executing on it in droves. In truth, however, offensive patenting can only be effective against big players through use of expert competitive patent and business intelligence. Such techniques have unfortunately not been readily accessible outside of the large corporate and investor environments.

This is changing, however, as more intellectual property professionals with corporate business experience, such as myself, are entering the consultancy business. I have been able to work with clients using patent filing data analysis to identify where a large company was likely going to be focusing its technology or product efforts in 3-5 years. Together, the clients and I will brainstorm a “next generation” improvement to that technology or product. We then will work with the client’s patent attorney to draft, file and prosecute patent applications that are directed toward reducing or preventing the large company’s future ability to freely compete in that business or technology space. The objective is to end up with the client owning patent(s) that would be infringed by the large company’s future business plans. Rather than change its business plans, the large company will pay a patent “toll” in the form of a license or acquisition of the client.

Admittedly, offensive patenting is a bit like looking into a business crystal ball. However, the information needed to successfully execute on this patent strategy is out there and, when collected and analyzed by the right person, it is actually hiding in plain sight. Experts believe that those who collect and act on available data are more likely to be successful in today’s data-driven economy. I believe that smart entrepreneurs and CEO’s of startup companies can achieve the investment or acquisition they want for their companies by collecting and analyzing patent filing data to make it necessary for big companies to pay for permission to play in their desired business spaces.

So stop thinking about patents as a fence, but instead as a toll booth. One can usually walk around a fence, but if the toll booth blocks the only road to a big company’s business destination, the toll is likely to be paid.

Jackie Hutter is Principal of The Hutter Group, a leading provider of IP (“Intellectual Property”) business counseling and competitive analytics to forward-thinking organizations that seek to maximize firm asset value by capitallizing on the power of intellectual property. She has over 13 years experience counseling innovation-driven companies, universities and business development and investment professionals in maximizing their firm intellectual asset value. Jackie was named a SuperLawyer(R) in Intellectual Property in Georgia in 2004, and she has been a frequent speaker on IP issues to her fellow lawyers. Jackie was formerly Senior Patent Counsel at a Georgia-Pacific LLC, where she had sole responsible for Dixie(R) patent matters and, later, the company’s Chemicals business.

Prior to joining Georgia-Pacific, Jackie was a shareholder at the prestigious IP firm of Needle & Rosenberg, PC (now Ballard & Spahr), where she represented mulit-national companies, universities and innovators in protecting their IP to create maximum asset value. Jackie has also been a patent and IP litigator, which gives her a unique perspective in how to maximize firm IP value by avoiding litigation. Prior to attending law school on a full academic scholarship and where she graduated with honors, Jackie obtained her M.S. in Pharmaceutical Sciences and she spent several years as practicing chemist at Helene Curtis (now Unilever). She is a named inventor on one U.S. patent. Jackie lives in Decatur, Georgia, in a groovy mid-Century modern house with her husband, 2 daughters and several pets.

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World Financial Group Business has already achieved a lot of success and has secured a higher place in category of financial services companies. World Financial Group Business was formed by Hubert Humphrey, the founder of the well known World Leadership Group. He acquired selective assets from AEGON to form this World Financial Group. It is based in Duluth, Georgia. Mission goal of WFG Business is to “Serve the financial requirements of individuals and families which are ignored by the financial service industry”. This financial organization is totally dedicated to provide financial education to the middle class, so they can learn about financial concepts and solutions to earn better incomes.

World Financial Group Business or WFG in short, markets in investment, insurance and mortgage products via many different associates in Canada and USA. In USA, WFG directly manages its insurance and mortgage service and World Group Securities Inc. manages its investment line of business. Investment Advisors International (IAI) is also founded by WFG and it is an advisory firm that actively manages the clients account by third party money managers.

With World Financial Group Business you can be your boss. All you have to do is pay only $100 initially to start your own World Financial Group Business. Unlike other insurance and financial organizations who offer their products and services from only one provider, as WFG associate you can offer many different products. And off course you have to make some effort once you are part of this group. You can start with some kind of research as World Financial Group is mainly a network marketing based system. Main products that you will sell for WFG will be insurance or financial investment packages.

In this whole process the most important part is your team. Your potential rewards totally depend upon the efforts of you and your team. Your World Financial Group reward can be a renewal commissions on many different products offered by outside providers. You can easily offer various financial services as Mutual funds, Life Insurance and Annuities once you register for WFG. After starting your own World Financial Group you can reach your dreams and also help others by educating them on financial fundamentals.

World Financial Group Business also provides you great support system. It is very important to learn effective marketing skills for successful online marketing. You can learn those either from them or from some other source. They have field monitoring for your business so that whatever small difficulties you face in the field are solved immediately. With the help of their many innovative training programs you can improve your business skills. Another great feature of this World Financial Group is that it has a special Business Format System or BFS. This is core set of principles of WFG’s Turnkey Marketing System. As official representative of the WFG, you can offer your clients different security related products and services.

With several financial services a World Financial Group associate can have best possible solution for their clients. It can be many different forms such as insurance. Investment products or even lifestyle change products which are offered through various registered brokers – Dealers. As part of World Financial Group business, you can achieve your dreams and also can help others to achieve their.

To discover World Financial Group business building techniques and a free report titled, “How To Start Adding 5 Reps A Day” please visit http://www.SecretsToAddingReps.com

Brian Trotter is a well respected network marketer and has grown several different home based business using the same “underground” techniques that he shares in his highly sought after free reports. To claim your free copy of “How To Start Adding 5 Reps A Day” head on over right now to http://www.SecretsToAddingReps.com – To date, he has helped more than 72,318 network marketers from more than 23 countries.

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International business plans require additional study compared to domestic ones. These require additional expense and time to resolve. Here we will discuss four critical ones for a business plan.

First, we must decide on the business structure. Countries have favorite structures that evolve slowly. When considering international companies, different structures might be required. Typically, the type of business structure must be discussed with a business consultant in the country itself. This will most often be a lawyer from that country. It’s possible that a lawyer in your home country would know the laws of another, but it’s not very common. This information is critical for the correct filing of papers, company organization and other important details. As we are deciding which structure to use for a foreign country, the decision on how to control it is also important. Will the foreign company be a stand-alone? Will it be a subsidiary of another company? These questions can only be answered after much consultation. The research answers will heavily influence the resulting business plan and the resulting company.

Next, we must evaluate the government and legal environment in our home country and the new country. Our business plan must account for and demonstrate an understanding of challenges. It is common for countries to place severe restrictions on how foreign companies are organized, operated and owned. Some require a resident citizen to be involved in a company, while others require varying amounts of capital and social spending to operate. Too, the tax structure of the country may place restrictions on how capital flows into and out of the company and country. Also, taxes must be levied, collected and remitted according to laws of all the countries involved.

Some countries allow capital to flow in freely but don’t allow capital to flow out. Another concern is the stability and freedom that the country enjoys. Many countries have whimsical or tyrannical dictators that change policy at their leisure. This can create an atmosphere where investment is encouraged and then after all the hard work is done, they nationalize or repatriate the company. This is very common place in third world countries and should be factored into any decision for the business plan. Too, there are many other financial facets in operating internationally, such as: currency valuation and devaluation; import and export taxes; inflation and deflation; and world economic changes.

Third, we have the movement of funds. Earlier we touched on it in relation to putting capital into the company or moving it out. All countries have laws related to the movement of funds. Most also track fund movements and force financial institutions to collect and supply information concerning funds moving across international borders. Some of this has happened because of the fight against world terror, but most as evolved over time with the terror struggle being an excuse to collect information. These laws may restrict the amount, form and the timeliness of funds transfers. It is proper to discuss fund acquisition in the business plan; but for an international company, fund transfers and currency concerns must also be covered items.

Finally, extended control of an alien company must be determined and discussed in the business plan. It costs time, money and other resources to control a company far from the normal environment. People must often travel there to evaluate and monitor progress. Personnel must do accounting and reporting within the guidelines of the country where the business is located. This control and monitoring function is daunting for international companies because it brings together differing ideals, cultures, laws and experiences plus often there is a language barrier to be traversed. This leads to a challenging business environment. It’s not one that is impossible, but it is one to be scrutinized and considered carefully during the business plan development and feasibility reviews.

Michael Russell
Your Independent Business Plan guide.