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There are many risks involved when Early-Stage companies begin seeking loans from a bank; however, in order to understand the risks involved, one must understand what a bank really is. A bank is defined as a financial institution that accepts deposits and channels the money into lending activities. The Federal Reserve regulates institutional banks such as Bank of America, Wachovia, local banks etc. Due to these regulations, banks assure fair lending practices, protection of assets for those who have deposited money with them, and rates that can be charged to a borrower. Most people believe that debt financing only comes from banks like this, or institutional lenders, and that equity financing comes from private or institutional investors. With Angel Investing, however, there are many ways to participate.

Private investors can provide capital in a debt vehicle. This allows private investors to play the role of a bank, but without the fiduciary restrictions of operating under Federal Reserve Regulations. These individuals are labeled as investment bankers or dealers/brokers and are governed by the Security Exchange Commission (SEC). In most cases, Early-stage businesses are better off going with an investor governed by the SEC, because to the surprise of many Early-stage businesses, the web of requirements attached to loans guaranteed by the Federal Government quickly become a hassle. In fact, many Early-Stage companies can’t even qualify for loans due to an unanticipated shortfall of capital.

When a young company seeks traditional commercial loans early on, then important revenues and profit margins are used to service the loan instead of fueling the growth of the company. Therefore, it’s very important for Early-Stage companies to funnel all of that capital towards the growth of the business instead. If this is not done, then the consequences impact negatively on the company who is trying to grow and reach new milestones in its trek to attract private equity investments. Angel Investors can expect returns sooner through the form of debt than by making straight equity acquisitions. Private investment in the form of debt can earn a return of 10 to 40 percent, which works out incredibly well for the entrepreneur and the private investor.

Karen Rands is President and CEO of Kugarand Holdings LLC, a company that connects entrepreneurs with Angel Investors. Karen got involved in the world of angel investing in 2001. She left corporate world to join one of her clients as their VP and to help them raise their last bit of go-to-market capital. What she did discover is a whole new world of investing. As Karen Rands got more involved in the world of angel investing, she had requests from high net-worth men and women and their money managers to recommend training so they could learn How to be an Angel Investor. In 2003, Karen launched the Learn to Be an Angel Investor (http://www.howtobeanangelinvestor.com) ebook series. Thousands opted in to receive the original drafts. Finally, the first 5 books of that series are available to purchase at http://www.kyrmedia.com Karen Rands’ involvement in the world of angel investing grew with the acquisition of the Network of Business Angels & Investors (http://www.nbai.net) in 2005.

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Acquisition/Investment in Indian Companies by Foreign & Domestic Investors – Six Steps Mantra

Joint ventures, strategic alliances and acquisitions are the flavor of the day that enable fast growth focused companies to have rapid inorganic growth and expansion in new sectors. However, prior to engaging in a joint venture relationship or acquisition of an operating Indian company (“Investee company”), either by way of private placement, or secondary market, or subscription of substantial equity share capital, it is advisable for the Investor to carefully and stringently undertake the following six step mantra to avoid future surprises and heartburns:

(i) Due Diligence/Operations Audit: Extensive legal and financial due diligence of the Investee company is advisable to assess Investee company’s track record in compliance with Indian laws, statutory obligations and regulations applicable to it. The due diligence exercise (which usually takes between three (3) to four (4) weeks depending on availability of documents) not only enables the Investor to assess potential liabilities, evaluate unknown and potential, disclosed or undisclosed liabilities but also enables the Investor to assess the feasibility and viability of the proposed acquisition and rationalize enterprise valuation. If required, Investor can demand creation of an escrow account for safe deposit of a part of the acquisition cost, parked for an agreed period to mitigate against any future liabilities of the Investee company.

(ii) Resolution of Preliminary Issues: Preliminary issues, if any, arising pursuant to the conduct of the Due Diligence exercise would need to be resolved and a decision taken whether or not to proceed with the acquisition. For example, whether a change of control would affect the ability of the Investee company to carry on its business operations under the current regulatory framework and the approvals and licenses required. Unresolved issues that are not fatal to the acquisition may be identified and negotiated.

(iii) Regulatory/Pricing/Tax Issues: Identification of regulatory and tax issues that may impact the transaction is critical. In case the Investor is a non-resident, foreign direct investment (“FDI”) guidelines will also need to be assessed.

FDI either by way of acquisition/transfer of issued equity capital or fresh subscription to the equity capital of Investee company in most sectors is presently unregulated and most sectors barring a few do not require the FDI approval from the Foreign Investment Promotion Board. However, the price at which the transfer takes place will need to conform to the pricing guidelines prescribed by the Reserve Bank of India (“RBI”), i.e., the fair valuation of shares have been done by a chartered accountant as per the prescribed guidelines; and the price per share arrived at has been certified by a chartered accountant. The share consideration in respect of the shares purchased by Investor will need to be remitted to India through the banks authorized to deal in foreign exchange.

In case of transfer of shares to the Investor the transaction would be subject to levy of stamp duty ranging from 0.25% to 0.75% of the value of the shares transferred and payable in accordance with the applicable rates prescribed by the respective State where is the Investee company is registered. The transferor usually bears the stamp duty for the transfer of shares in the absence of a contract to the contrary. Alternatively, Investor can consider to subscribe to the equity share capital of the Investee Company by way of preferential allotment and avoid the stamp duty payable on transfer of shares.

Capital gains arising from transfer of shares (in the event of an acquisition instead of an issue of fresh equity) would attract tax in the hands of the seller, i.e., the existing shareholder of the Investee Company.

(iv) Contract Documentation Preparation: Upon successful resolution of preliminary issues and an affirmative decision to proceed with the acquisition, parties would need to identify and prepare commercial documentation to record their understanding of the transaction and the manner in which such transactions would be closed.

(v) Closing: A reasonable time frame is agreed within which the share acquisition would be consummated. If Closing is delayed, parties may consider to put documents/consideration money in an escrow pending resolution and satisfaction of the closing conditions.

(vi) Post Acquisition Compliances: This would usually include corporate compliances such registration of the share transfer in the statutory books of Investee Company and intimation of change of control that may be required pursuant to any regulatory approvals and licenses already obtained. For instance, Investee Company will need to inform Registrar of Companies and the RBI about the change in the equity structure of the company.

The risk of acquiring an existing operating company with its past baggage of liabilities versus setting up a new company is a critical question that most Investors face. Needless to say, the cumbersome process of setting up a new company, obtaining necessary authorizations from regulatory authorities for establishing an Indian company and growing a new business is always challenging. It is for this reason that mergers and acquisitions are not only common but the preferred way for expansion and growth in the today’s fast growing economies.

Areas of Practice:

Infrastructure, Telecommunications, Power, Mergers/Acquisition, Software/Information Technology, Business Process Outsourcing, Media & Entertainment, Private Equity and Venture Capital, General Corporate and Commercial, International Arbitration.

Professional Summary:

Seema Jhingan’s practice spans over fourteen years during which she has acquired substantial expertise in representing developers, sponsors/lenders, venture capital investors, international corporations, financial institutions, and other strategic investors involved in the establishment, development and financing of major infrastructure and IT projects in India.

Seema is a Partner with a Delhi Based Law Firm LexCounsel Law Offices and regularly contributes to journals and publications and often takes up speaking engagements. Seema can be reached at sjhingan@lexcounsel.in

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You’ll almost certainly need to raise money to start up your company, unless you already have sufficient capital yourself. The typical costs of starting up are in obtaining premises, manufacturing your product if you have one, buying materials, stock or equipment, marketing and fees for external consultancy such as legal help, accountancy etc. Then when you’re off the ground, you’ll need working capital to keep you afloat in the gaps between paying your own invoices and receiving payment from customer invoices.

Again, your business plan is essential at this stage of setting up your business. In it you will already have scoped out what your money needs are and how you plan to raise the capital, and you’ll be using it to persuade potential investors and lenders of the benefits of funding your company. Your financial calculations in your business plan therefore need to be thorough and accurate and presented with confidence.

Everyone expects that they’ll be able to stick to their plans and only need to borrow the absolute minimum, but more often than not something unexpected crops up to throw a spanner in the works. It therefore makes good business sense to include a contingency element in the amount you request. It’s better to do that now and have the extra cash as a safeguard than it is to have to return to your lender or investor not far down the line to ask for more money. If it wasn’t in the original plan they are likely to be concerned about your financial ability and your request may be rejected.

How much money should you request? This question worries all start-up business owners. You want to make sure you have enough to keep you going without struggling, but how much will your investors or lenders be prepared to give? Most experts would advise that you should pitch somewhere in the middle – don’t leave yourself short by requesting the minimum, but at the same time don’t be greedy (and lazy) in asking for too much. You want to keep costs to a minimum and invest your money wisely in your company, while still having the security of a little extra for backup if required. What you borrow should give you a realistic challenge for your business but should not be too risky. And back up your calculation with evidence in your business plan – it has to be credible.

People raise money for their company in many different ways, not always from professional business investors or high street banks. How you raise your capital will depend on your business needs and your own circumstances. Here’s some information on various different sources of funding.

Your own money – if you have enough cash to spare, putting up your own money for the business means you don’t have to be in debt to anyone. It will also give you full freedom over the running of your company as you won’t be responsible to any other interested parties. On the other hand, you’re risking a lot personally by investing your own cash and you could lose it all – and not just your business, but perhaps also your home if you obtained the money by taking out a secured loan or increased your mortgage, for example. You should also be aware that personal borrowing rates often have much higher interest repayment rates than business deals.

People you know – if they have anything to spare, family and friends are often more willing to give you cash than external lenders or investors. Again, though, there is a high level of personal risk, both for your family or friends who could lose money, and for you – it can cause relationship tensions. If you do take money from family or friends, treat it as a formal business arrangement as you would with external funding and agree clear terms and conditions. You want to protect both your interests and ensure that there are no misunderstandings.

The bank – high street lenders usually have a variety of different packages and there’s usually something to meet everyone’s requirements. You’ll have to do a sales pitch to get your money though, and depending on financial circumstances you might also be required to find a guarantor or provide some sort of security. Don’t just go to your own bank – look around for a good deal and do your pitch to various lenders. If nothing else, it will give you good practice! If you think you might have more of a chance of obtaining money from your own bank where you already have a strong relationship and good financial history, then don’t put it first on your list of visits – present your case to a few different lenders first to hone your presentation and persuasion skills to a tee!

Even if you can’t find a lender to give you money, there is a government programme that may be able to help. The Department of Trade and Industry offers a Small Firms Loan Guarantee, in which it offers three quarters of the borrowing amount to the lender as a security guarantee. In return, you must pay an annual fee (which will be a small percentage of the remaining loan amount) to the Department of Trade and Industry. Up to quarter of a million pounds can be borrowed over a maximum 10-year period.

Outside investors – often referred to as ‘business angels’, private investors are rich professionals, often successful entrepreneurs themselves, who are able to offer a great deal of capital in return for an expected large profit and dividends when the company starts to make money. The advantage of obtaining finance from an investor rather than a lender is that they will not expect any financial returns until your business is turning a profit. Also, as successful business owners themselves, they can be a valuable source of advice to guide you in the right direction with your company. A combination of investment and lending might be a good option. Your business will seem a much more attractive and secure prospect to lenders if you already have a sum of capital to back it up. Investors will no doubt have a level of influence and decision-making power in your company, though. Most will want to be kept informed of what is going on – they will want to protect and develop their investment, of course, so you will have a responsibility to them. Also, when you start to turn a profit, it will be divided among everyone who has invested so you won’t get the full whack. Finally, you’ll need to put forward a very good business case to attract an investor – these are very wise, shrewd and experienced entrepreneurs.

Government schemes – there’s a whole raft of options available to small business owners from the government and local authorities in the form of low-cost loans and grants – in fact far too many to mention here. Your local business enterprise centre, chamber of commerce or local council will be able to advise on what options are available for your type of business. The loans are usually offered at very reasonable rates and grants are of course non-repayable (although competition can be tough). Such incentives are often given to certain types of businesses in certain industries located in certain areas, particularly in areas that are being regenerated and in fields such as science, research or engineering.

In conclusion, the key message is that however you get the money you need for your business, you’ll need a very strong business plan – and you’ll need to practise your skills of presenting to ensure you make a good impression and a convincing case.

The presentation of the document itself is also important. Keep it clean, crisp and sharp. Use a business-like typeface, use colours sparingly and use spreadsheets to create neat graphics. Have someone else look over it for you when it’s done to check for mistakes. Print it on good paper and hold it together in a presentation folder or comb binding.

Don’t just plan to read out your business plan – people can do that for themselves. Turn it into a slick presentation with a strong argument for your case. Write down what you want to say and rehearse it several times – in front of a mirror at first and then to family or friends. Confidence is key and this will come with practice. Ensure that you know the details of your plan inside out, including the figures. You don’t want the facts to trip you up. It’s also a good idea to consider what questions investors or lenders might ask and how you can answer them confidently and convincingly.

Author: Benedict Rohan
Website: http://www.mortgagenation.co.uk
Benedict Rohan works as a freelance finance writer. Commercial Mortgage, Homeowner Loans, Remortgages

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Do you treat your patents as a fence or a tollbooth? If you wish for your start-up technology company to obtain investment from or acquisition by a bigger player, you had better understand the difference.

Most start-up technology company entrepreneurs and CEO’s understand that patents can be key to establishing the value of a new business idea. Typically, entrepreneurs and CEO’s such as yourself will engage patent attorneys to build an IP portfolio that protects the start-up’s technology and products to the fullest extent possible. The motivation for this effort and expense is, of course, to to protect your start-up’s idea from use by others. As management of a start-up you may be seeking to build an ongoing business around the patented technology, but often the goal of building a solid patent portfolio is to make your business an attractive target for investment or acquisition by a larger company.

As an intellectual property and business strategist, I believe that such an inwardly focused patenting strategy is a misguided approach for companies that wish to obtain investment from or be acquired by larger companies. Why do I think this? Let me use a simple analogy.

Let’s say you have worked diligently for several months of weekends to get your yard perfect–and it is perfect. When you finish the yard, you realize that if someone walks on your lawn, perfection will be lost. So you put an expensive fence around your lawn–and it is the best expensive fence you can buy: a virtual masterpiece. But what good is the fence if no one wants to walk on your lawn anyway? You wasted all that money on the fence.

The great majority of patent seekers (including those at otherwise sophisticated large companies) believe that patents are best used to keep others off their “technology lawns”. As such, patents are generally focused inwardly–that is, on the patentee’s own technology or products. This is known as “defensive patenting”. Defensive patenting is a tried and true patent strategy, but it can be a poor choice for companies that wish to obtain investment from or be acquired by bigger players. Like the example above, if these bigger players have no interest in walking across your technology lawn, your defensive patent fence is a wasted expense.

So how does a technology start-up company such as yours get the attention of these big players? It is quite simple–by putting a patent fence around the big company’s technology lawn. When properly formulated and executed, this strategy (which is not surprisingly called “offensive patenting”) makes technology or products patented by your company an attractive target for a bigger player. Your company’s patent(s) will reduce or prevent the bigger player’s free movement in its desired business space. Such a savvy offensive patenting strategy effectively requires the bigger player to ask your start-up company for permission to play on its own technology lawn. Your start-up company can provide that permission in the form of a licensing of the patent(s) at issue or by sale of your company to the bigger player. Either way, the your start-up company is benefiting financially from this smart offensive patenting strategy.

Of course, if offensive patenting was easy, smart entrepreneurs and CEO’s such as yourself would already be executing on it in droves. In truth, however, offensive patenting can only be effective against big players through use of expert competitive patent and business intelligence. Such techniques have unfortunately not been readily accessible outside of the large corporate and investor environments.

This is changing, however, as more intellectual property professionals with corporate business experience, such as myself, are entering the consultancy business. I have been able to work with clients using patent filing data analysis to identify where a large company was likely going to be focusing its technology or product efforts in 3-5 years. Together, the clients and I will brainstorm a “next generation” improvement to that technology or product. We then will work with the client’s patent attorney to draft, file and prosecute patent applications that are directed toward reducing or preventing the large company’s future ability to freely compete in that business or technology space. The objective is to end up with the client owning patent(s) that would be infringed by the large company’s future business plans. Rather than change its business plans, the large company will pay a patent “toll” in the form of a license or acquisition of the client.

Admittedly, offensive patenting is a bit like looking into a business crystal ball. However, the information needed to successfully execute on this patent strategy is out there and, when collected and analyzed by the right person, it is actually hiding in plain sight. Experts believe that those who collect and act on available data are more likely to be successful in today’s data-driven economy. I believe that smart entrepreneurs and CEO’s of startup companies can achieve the investment or acquisition they want for their companies by collecting and analyzing patent filing data to make it necessary for big companies to pay for permission to play in their desired business spaces.

So stop thinking about patents as a fence, but instead as a toll booth. One can usually walk around a fence, but if the toll booth blocks the only road to a big company’s business destination, the toll is likely to be paid.

Jackie Hutter is Principal of The Hutter Group, a leading provider of IP (“Intellectual Property”) business counseling and competitive analytics to forward-thinking organizations that seek to maximize firm asset value by capitallizing on the power of intellectual property. She has over 13 years experience counseling innovation-driven companies, universities and business development and investment professionals in maximizing their firm intellectual asset value. Jackie was named a SuperLawyer(R) in Intellectual Property in Georgia in 2004, and she has been a frequent speaker on IP issues to her fellow lawyers. Jackie was formerly Senior Patent Counsel at a Georgia-Pacific LLC, where she had sole responsible for Dixie(R) patent matters and, later, the company’s Chemicals business.

Prior to joining Georgia-Pacific, Jackie was a shareholder at the prestigious IP firm of Needle & Rosenberg, PC (now Ballard & Spahr), where she represented mulit-national companies, universities and innovators in protecting their IP to create maximum asset value. Jackie has also been a patent and IP litigator, which gives her a unique perspective in how to maximize firm IP value by avoiding litigation. Prior to attending law school on a full academic scholarship and where she graduated with honors, Jackie obtained her M.S. in Pharmaceutical Sciences and she spent several years as practicing chemist at Helene Curtis (now Unilever). She is a named inventor on one U.S. patent. Jackie lives in Decatur, Georgia, in a groovy mid-Century modern house with her husband, 2 daughters and several pets.

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Recession is often defined as a state of the economy when the gross domestic product is very low. There is a need for income earners to be able to tell the difference between recession and expansion by watching the levels of their personal incomes. Some widely-embraced market indicators are very deceiving.

Sometimes you need to look no further than the trend of your own incomes as a business owner or even an employed person. Recession needs to be differentiated from expansion for the right business decisions to be made.

Personal income as well as the level of employment tells a lot about what is going on in the wider market scene. This is because when most of the members of an economy are not making a lot of money, there is less demand for goods and services. The industrial response is by reduction of the quantities produced. This forces the industries to lay off workers.

Since the workers no longer have the purchasing power, supermarkets and the wider retail sector also lays off workers since business has literally come to a standstill. These are signs of an economic recession.

The government may come in and try to stimulate growth. This may create a false impression of expansion while the real trend is headed further down. By watching your incomes, you can tell when real expansion is on the way and when are experiencing a short break from recession.

The real trick is determining whether these indicators are leading you to the conclusion or they are just coincidental. When the income level indicator becomes coincidental, this means that things change immediately some few theoretical facts are changed. Coincidental information is useful in confirming the state of the economy but does not give predictions about the future direction of the economy.

The implications of this to income earners and investors in general are very far-reaching. What matters is the income you generate whether you do it in the middle of a recession or at the height of the boom. How you do this is the greatest problem to many people. After you have read your income levels what you do with the knowledge will be shaped by the kind of investor you are. For instance, if you are not a risk taker, you may not have right to answers to your investment(s).

Bear in mind that recession does not take away business ideas and opportunities. It forces you to think in a way you are not used to. Once you adjust, it will be business as usual and might even bring out the best of you.

As an example, a bear market creates new ways to make money. Just change the rules of the game to reflect the prevailing realities. If your incomes can allow it, sell your stocks and take advantage of the markets which are falling. To avoid the pitfalls of this approach, make sure you consult experienced investors.

Alternatively, learn to view those falling stock prices not as a sign of failure in the whole market, but as poor bargains that need to be negotiated afresh.

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The Banks

2008 was a bad year for banks. Given what you hear on the news, most of us would think things were calming down. They are not. If anything, they are worse. For instance, are you area that regional banks are failing at a rate of more than one a week? How about the fact the federal government cranked $165 billion dollars into the 8 biggest American banks, but they still lost $418 billion in value? The latest estimates place the total capitalization of all banks in the US at 1.8 trillion dollars. That’s not bad until you realize the latest estimate of bad debt in the industry is 3.6 trillion dollars.

The facts spell out a fairly predictable path for banks in the coming months. The entire system appears to be insolvent. The federal government is the only entity with any money. It can’t let the banking system fail. The obvious choice is to nationalize the banks, close those that can’t be saved, recapitalize those that can and then launch the banks again as private entities traded on the stock markets. Taxpayers will take a bath, but there appears to be no other choice at this point.

Trade Protection Wars

The United States is the great consumer nation. By consuming like mad, we drive the world economy. Well, there is one problem. We are no longer consuming. Americans are worried and holding on to every penny they have. The cut back in spending is killing companies in the United States and causing massive job losses. The same is occurring overseas for China and other countries that import to the United States.

When a cycle like this starts occurring – reduced spending, job losses, more spending reductions – one thing always happens – protectionism. “We need jobs! Why should we be shipping jobs to India? China?” If you thought the immigration debate got people riled up, wait till this movement gets moving. If politicians fall in line with this way of thinking, then we can expect trade wars to break out.

The Good News

Unfortunately, there is a dearth of good news at the moment. Still, there are some hints that things are beginning to bottom out. Housing sales were up in December 2008. Financial gurus were surprised by this, but should not be. It was inevitable. The increase in sales signified a collective view that the bottom of the market has either been hit or is getting very close. How do we know this? Most of the buyers are investors. They are in the business of making money on property. When they start moving into the market, it is a signal that demand is going to increase. Is it a sign of a massive turn around? No, but it is a sign things may be stabilizing.

As predicted by many, 2009 is shaping up to be a rough year. If you are in financial straights or worried, it is a time to live frugally. 2010 should see a rebound, so getting there in as good a shape as possible should be your goal.

Stephen Teak writes about economic news for FactoringCompanyInformation.com – find a factoring company that will solve your small business cash flow problems with small business factoring.

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If you are an inventor or an entrepreneur, obtaining venture capital funding is most likely a major concern for you and your business. During the dot com boom, venture capitalists were fueling the growth, research, and ventures of many new companies. Now that the dot com boom has cooled, those worried about obtaining venture capital for business startup may have a more difficult time securing funding for their budding business.

Venture capital money can come in many different forms. There are actually companies that specialize in researching new companies to invest in, in order to earn a modest return on their investors money. These companies receive thousands of requests for funding monthly and may decide to fund one to two small start-ups a month. Some venture capital companies specialize in specific projects such as real estate or a technology based company. Many large, corporate construction projects are funded via some sort of venture capital agreement.

Another way to obtain venture capital for a business start up is through angel investors. An angel investor can be an individual or a group of investors that gather in order to decide which businesses have the most likely hood of succeeding. Once a business has been selected, the paperwork is drafted for the loan agreement and the business start up is funded by the individual or group angel investors. This method of obtaining venture capital for business startup may also be called hard money or hard money lending.

Recently, obtaining venture capital for business startup has come to reality television. The reality show focused on inventors that had developed a product for introduction to the retail market. The investor was coached and given seed money in order to fully develop their product. This competition played out over several months on reality television with a winner being chosen at the end. The winner was chose based upon how the judges rated the potential retail market success of the inventors product. This reality show was a neat little twist to the venture capital process.

If all of this has you a bit concerned or confused about obtaining venture capital for business startup, there is a bit of good news. The good news is that there is still capital available. If you have a solid business plan or product that you are seeking funding for, your chances are relatively high of getting the funding that you need. Venture capitalists may not be throwing money around like they once were but there is still money available for those that are deemed fit via a solid business plan.

Author: Rebecca Game is a 30 year entrepreneur and owner of Digital-Women.com®, an online networking community for women in business. Visit: Digital Women- Loans for Women

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The first thing many businesses do during a down economy is to cut their marketing budget. While cutting back makes sense in some areas of a business, cutting the funding for marketing services is often a mistake. A business always needs to work toward increasing its visibility to customers, especially in a down economy. Becoming less visible can drastically hurt a business, so working with marketing firms because more vital than ever.

Keep Profits Coming in

Regardless of what happens within the economy, there is still always a need for goods and services and there will always be consumers who need to buy. While there may be fewer of them willing to pay higher prices, there will always be buyers. Without marketing services, your business doesn’t have the means for reaching these buyers to let them know you offer the exact product or service they need.

The best way to make sure you can always accomplish this is to continue your marketing services, even during a down economy. While you may be able to come up with a few ideas you can execute on your own, a professional firm has the experience needed to make sure your business stays in the spotlight. If you don’t currently work with marketing firms, consider consulting one, especially during tough economic times.

Attracting Customers to Your Business

Excellent marketing gives your business an advantage, no matter what is happening with the economy. Consulting with marketing firms will bring your business a source of constant new ideas, including many inexpensive internet marketing tactics. Since the internet has the potential for reaching the largest audience possible, making use of this marketing medium makes sense, as it is an inexpensive way to get your name in front of a targeted audience.

Marketing firms can also help you with internal marketing. By maintaining a relationship with your past customers, you will benefit from repeat business and repeat business is a whole lot cheaper to obtain than new business, regardless of the state of the economy. As people cut back during a down economy, when they do buy, they want to buy from a reliable source, and there is no more reliable source to purchase from than a business they successfully purchased from in the past. Even when past customers don’t buy now, keeping your name in front of them may ensure a purchase when the economy does turn around.

Making It Through a Down Economy

Effective marketing firms will also help you create promotions, special events, and giveaways that will work to bring in new customers. In addition, consider that a down economy offers the perfect moment for highlighting the discounted or wholesale goods and services you offer along with offering price incentives for customers who purchase in bulk. You can often increase your revenue by catering to what is happening in the economy.

It doesn’t matter whether you’re in New York, Los Angeles, or Chicago marketing services can help recession proof your business, getting you through hard times while building your business to also enjoy future success.

Christine O’Kelly is an author for Straight North, one of the top Chicago marketing firms. Straight North offers comprehensive Chicago marketing services, from webpage design and development to multimedia, brand design, graphic design, and print management.

photo credit: Randy Stewart

More and more people are getting involved with home based businesses as a way of supplementing their income in a bad economy. With the internet opening the market for anybody, anywhere, to offer up a product or service for sale, a home based business has the potential to be very successful. However getting any home based business off the ground takes a lot of work, dedication and-this a rare word you hear in business anymore-passion. Luckily there are a few tips that can help you:

Have a clear vision of what your home business is going to be before you begin – A home based business should be something you have clearly mapped out in your head before you ever begin. You should know what service or product you have to offer, and why it will be profitable. Furthermore, a home based business should be something you are passionate about, enjoy doing, and are willing foster and promote until it gets off the ground.

Research the industry that matches the interests of your home based business – Once you have a clear vision of what service or product you wish to offer, do some research to see which industry coincides with your interests. If you like fitness and working out, take a look at the personal training industry to see what home based opportunities there are. If you like making holiday cookies, candies and the like, do research on that industry. By becoming familiar with an industry that coincides with your interests, you familiarize yourself with the marketplace. This is important if you hope to make the right moves later.

Have clear goals for your business – It’s important to have a firm grasp of why you’re starting a home based business. Are you starting your business to supplement your income? Or is your home based business something you eventually want to work with full time? Knowing the answers to such questions is crucial; the amount time, effort and money you invest in your home based business depends entirely on your reasons for getting into it. Have a clear idea of how much profit you want to make each month, and invest only that much effort needed to get you to your goal.

Be realistic – Take a long, hard look at the product or service you want to offer. Will people buy it? Is it profitable? These are the questions you need to be asking yourself before you ever jump into the market. If you feel like you need some outside opinion, pitch to family, friends, or even a few trial customers. Were they interested? Be sure your business at least has the potential to succeed before you get wrapped up in it.

Make sure your business is in good hands – Once you find a product or service that you feel is perfect for your home based business, make sure that the company that owns that product, or is providing a service for you, is legit. Is the company financially solid? Reputable? Ethical? Will they be active in helping stimulate your business, or will they leave you to do everything on your own? The best companies will always have a solid system in place to help you succeed. Do your research.

Know how you will be compensated – Seems like a no-brainer, however too many people jump into home based business ventures without understanding exactly how they will be compensated. If you are working for a larger company, know exactly how the company plans to pay you, how often you will be paid, and what share of the profits you are getting. Have a contract clearly stipulating the terms of your compensation. If you are working on your own, have a secure payment system (i.e. Paypal) that will guarantee your profits make it straight to your pocket.

Be flexible – New opportunities are springing up everyday in the home based business market, so don’t be too rigid. You might find that a product or service offered by another home based business is something you are actually more passionate about, or may be something that could work in conjunction with your own product or service to help push sales for everyone involved. Be open-minded, and be willing to think outside the box.

James Werther writes for the personal financial blog: http://www.financialadvicecentral.com

photo credit: jking89

Unless you happen to be planning to establish a charitable, non-profit organization of some type, the main reason why you may be interested in starting a business is to make a living or build wealth from the endeavor. For many people, the desire to “be your own boss” and escape from the shackles of traditional employment is part of the motivation, but the bottom line usually comes down to wanting some form of business financial success so that you are not living from paycheck to paycheck.

One of the most important things that you will do in your quest to enjoy business related financial success is to have a clear, detailed, and realistic business plan that will lay out a map for your progress in your new business. A well-done business plan will include financial projections, working capital management objectives, cash flows analysis, industry and competition analysis, a profile to target customers or a specific audience, and an outline of organizational and asset management ideas.

One of the common errors that a lot of new business people make, which contributes greatly to the high failure rate of new businesses, is not having a clear and complete picture of the marketplace in which they plan to compete. Spending some advance time in analyzing the industry and collecting enough pertinent information will give the entrepreneur a much better idea of what is needed in order to forge business financial success in a given field.

In most cases, when someone is looking to start a new business, they will need some type of start up, working capital to see them through until the business starts to make enough money to be self-sustaining, as well as to be able to pay out salaries. Because a new business has no track record of any kind and no net assets or financial statements to submit for a loan, the only business financial information that the lenders will be able to evaluate is the entrepreneur’s personal credit and total assets.

Even if you have excellent credit and current assets that you can borrow against in order to take out a loan to get your business started, a loan officer will still require a detailed business plan from you. Without a thorough business plan, your aspirations are nothing more than wishful thinking and your loan application won’t get very far in the process.

The lenders will want you to prove to them that you have a knowledgeable understanding of the industry you wish to enter, as well as sufficient management knowledge to be able to successfully take your business from inception, through the growth phases and into stability.

When an entrepreneur is heavily engaged in establishing and growing their own business, there is no doubt that it becomes a very personal endeavor. But often this perspective is just “too close” to be able to make important decisions that can lead to business financial success. However, when someone has taken the time to research and map out a clear and detailed business plan, this can help to overcome the challenges.

Enrich your knowledge further by reading more great business financial articles from Mike Selvon portal. We appreciate your feedback at our financial planning blog where a free gift awaits you.